Welcome to bira, the voice of independent retailers
We’re here to support independent retailers across a range of specialist trade sectors.
Our unrivalled range of services is suitable for any retail sector and add up to real value for money, making us the must-have choice for all independent retailers.
We also group together nationally to represent and lobby on behalf of all independent retailers, influencing legislators, local councils and suppliers. We fight for all that makes independent retailing an integral part of British society.
Our team of specialist staff are waiting to take your calls for help and advice. We aim to build on our 100 years of heritage, and with a forward-looking agenda and with your support, we can succeed together.”
Alan Hawkins, CEO, bira
What our members say
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We were delighted that Jo was successful in obtaining a scholarship from Skillsmart to attend the Summer School. We might have lost Jo for a week out of the business but the post School benefits have been more than compensation. I would urge all independents to look closely at sending delegates. You will not regret it.
John Morris, Managing Director, Elphicks, Surrey
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The Summer School (bira training) helps with getting buy-in. It has taught me to upskill other people, that you are not always right and that there’s not always one answer. It has focused me; now I know what I need to do to become what I could be.
Jo Power, Store Manager, Elphicks, Surrey
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Being part of a trade association gives me access to the buying service (bira direct) which is great. Better prices, more support, and the ease of not having to fill in all the paperwork when waiting to open a new account. If the supplier knows you are part of bira they are happy to take you on.
Tally Dawson, The Galley Cookshop, Oxfordshire
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bira membership gives us an important voice on issues affecting all independent retailers. Together with the fantastic range of services, membership is essential.
Chris Abbott, Abbotts DIY, Devon
Latest news
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27 Jan 2012
Prince visits members in Waterloo

HRH Prince Charles chatted with member Vin Vara during his visit to Waterloo on January 27th.
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27 Jan 2012
bira introduces its FAB new fashion division

Independent fashion retailers have a new rallying point and focused business network – the Fashion Association of Britain (FAB), a division of the...
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19 Jan 2012
The Community Awards
These awards have been introduced to recognise retailers who have made a difference within their community or raised funds for charitable causes. The prize for each of the awards is £1,000...
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16 Jan 2012
Vote Now!
Welcome to the new bira direct Supplier Awards. These awards incorporate the existing Direct Diamond Supplier of the Year Awards and reward bira direct suppliers who have achieved great things...





