bira adds membership sales manager to drive growth

A new face and a new role combine in Anthony (Tony) McCarrick, who has joined bira in the newly created role of National Membership Sales Manager.

Seen here with bira CEO Alan Hawkins Tony brings to the role a strong background in sales and sales management. He was most recently General Sales Manager at Louie Clothing in Gateshead, Tyne and Wear having joined the Company in 2006 where he manages a team of seven sales professionals, two customer service personnel and two product developers. Before that, he spent ten years in a sales role with Farah Manufacturing UK Limited based in Essex, becoming General Sales Manager (UK & Ireland) in 2001 managing a team of 10 sales professionals and three retail concession managers.

Bob Jarrett, Membership Director commented: "This is a crucial position for the Association in terms of delivering membership growth. Our research shows that there are tens of thousands of independents in the UK, outnumbering multiple outlets two to one, who could benefit hugely from bira membership. It will be Tony's job to reach them and to bring the benefits of membership to them."