Middleton House
2 Main Road
Middleton Cheney
Banbury
Oxon.
OX17 2TN
Tel: 01295 712277
Fax: 01295 711665
email:
membership@bssa.co.uk
British Shops and Stores Association Limited is a company registered in England and Wales with company number 2584536. Registered office as above.
Books
For special member prices on these books and any current offers please click here to contact Janet.
All books and offers are subject to availability
Just Looking Thanks!
(£7.99 + £1.00 p&p)
The straight forward guide to creating brilliant Customer Service by Alf Dunbar.
The “You Are The Difference” Customer Service Coaching Programme is unique.
It was developed on the shop floor through years of working with thousands of REAL customers.
This book gives the sales team a practical demonstration on how to interact with the customer making their role within the store more rewarding and effective.
The Customer wins because they receive a level of service second to none.
“People Buy People First the Product Second”.
Big Ideas for Small Retailers
Discover new ways to improve your business (£16.99 includes CD Rom + £2.00 p&p)
John Castell has 10 years experience as a senior manager with a major bank as well as owning and running a very successful high street store. His particular interest is in helping small to medium sized retailers take advantage of ideas, normally the province of major commercial organisations.
Major topics include: company image, finance, buying stock, EPOS systems, trade associations, winning customers, market intelligence and much more.
Endorsed by John Dean, Chief Executive, bssa "Too many people set out to run a retail business without fully appreciating the 'foundation stones' that initially need to be firmly established"
This excellent book will help guide retailers in running a profitable business.
People don't buy what you sell.
They buy what you stand for (£16.99 + £2.00 p&p)
"Here is a book that will open the eyes and minds of serious and dedicated practitioners within the retail industry, whilst guiding them through the 'minefield' of brand marketing. The reader will find it full of nuggets of advice and guidance and this makes it a 'must have' on any serious retailers book shelf"
John Dean, Chief Executive, bssa
Think for your customer
(£14.95 + £2.00 p&p)
New publication from JOHN STANLEY, author of 'Just about everything a retail manager needs to know'.
'Think FOR your customer' provides a sophisticated framework to help today's time poor business person understand the key principles behind building relationships with customers by taking the stressors out of their customers lives.
You will discover: How to read, approach and delight your customers and how to build loyalty and trust and be the preferred place for your customers to visit.
Just about everything a retail manager needs to know
(£25.00+ £2.50 p&p)
Every so often something really useful comes along-and, for retail managers, this book is it! By distilling just about everything relating to successful management practise in the retail industry into practical and immediately accessible 'how-to', this book provides answers to all your management problems and questions in straightforward language with the minimum of fuss.
At last you don't have to separate the practical ideas from entangling management jargon and theory - John Stanley has done all that for you. Scores of topics appear as double-page spreads, and each is cross-referenced and presented as step-by-step solutions to retail management problems and issues.
Law For Retailers
(£12.99 + £2.00 p&p)
The Legal Beagle Sets You Straight
LAW FOR RETAILERS is a practical guide for retail managers, salespeople and shop assistants. The book gives detailed advice on all aspects of retailers' legal obligations to both customers and suppliers.
Packed with tips, advice and warnings, the book also contains numerous checklists and procedures to avoid problems in the first place - and practical guidance on how to achieve the best outcome if legal action does become necessary.
The Retailer and the Community
(£12.99 + £2.00 p&p)
The Retailer and the Community is the latest in the bssa series. Peter Fleming and Karen McColl encourage readers to review their business and the related market. They examine the interaction of the retailer and the community it serves, together with the concept of ethical trading. They provide a broad cross section of case studies to support their thesis.
The growing importance of Corporate Social Responsibility (CSR) in the world of business makes this book a ‘must read' for all retailers.
To order any of these titles, please contact Janet Markham on 01295 712277 or at training@bssa.co.uk.
Naked Finance by David Meckin
bssa Oxford Summer School Finance Guru (£12.99 + £2.00 p&p)
naked finance is a friendly, accessible, jargon-free guide that makes finance fun and interesting for ordinary people. This is not an accounting book! Purely and simply, it provides the skills necessary to make better business decisions and manage profitable company.
“ A Straightforward and easy to read book, with very clear concepts and content, extraordinarily well explained”
Fernando Pina, Stores Training manager, Nike Europe
“Nobody makes this subject more interesting and enjoyable to understand”
Fraser Longden, Director of Retail HR, B & Q
52 Terrific Tips For Christmas
(£19.95 + VAT e-book only)
Make Christmas enjoyable, entertaining, uplifting experience for you customers and the people serving them.
Set the cash registers ringing in your store by investing in this e-book. When you purchase this book you get permission to reproduce the copyright information. One copy per business is all you require however many stores you may have.
Easy to run off copies of tips and individual exercises for your team.
Smart Retail
(£14.99 + £2.00 p&p)
This book is the first comprehensive UK 'how to' retail hand book. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers. Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energised and motivated to customers, with practical winning ideas and strategies for retail success. teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct 'A book about doing it'
Allan Leighton, Chairman, Royal Mail (former CEO, ASDA)
'Very much to the point and a great practical guide to retailing'
John Thornton, Chairman, Thorntons plc
Retail Selling
(£16.99 + £2.00 p&p)
How to Achieve Maximum Retail Sales
RETAIL SELLING is a practical guide for all retail sales people. It shows you how to improve your sales and increase customer satisfaction.
With more than 100 performance tips, 14 case histories, 16 mini assignments and 11 self test questionnaires, this book is a complete training course in just 192 pages.
Retail Management
(£16.99 + £2.00 p&p)
How to Lead and Motivate the Sales Team and Manage the Retail Business
RETAIL MANAGEMENT is the third book in this series of guides for the retail sector, published in association with bssa.
In this book Peter Fleming concentrates on the management of retail sales. The book is packed with case studies, self-assessment exercises and performance tips.
RETAIL MANAGEMENT will provide an invaluable resource for all retail managers, whatever their age or experience.
Retail Buying Techniques
(£16.99 + £2.00 p&p)
How to Plan, Organise and Evaluate Retail Buying Decisions and Improve Profitability RETAIL BUYING TECHNIQUES is the fourth in the bssa series. Authors Fiona Elliott and Janet Rider, who are both experienced buyers and trainers, deal with all aspects of the retail buying function, including policies, processes and implementation. As usual, action plans and exercises that readers can use to enhance their own performance complement each chapter.
52 Terrific Retail Tips
Workbook with CD
Ready to use Articles for Newsletters, Magazines and Staff Bulletins
(£13.99 + £2.00 p&p)
Easy to read, use and adapt
Use these compilations for team meetings
4 years worth of regular articles to help you prepare newsletters / magazines for staff, customers, franchises etc.
Terrific Telephone Techniques
The ultimate guide to excellent service over the phone
(£12.99 + £2.00 p&p)
This workbook covers the steps you and your team need to take to consistently provide terrific service, including exercises and discussion points.
Maximise the use of this important tool within your business!